Precise Impression implements unique content experience to each customer, based on its knowledge of customer trends and a customer’s behavior.
How it works…
- Tag important content areas in the Precise Impression dashboard.
- Build a custom CTA/popup/modal for each tagged item.
- User arrives to your website.
- If tagged content is on the screen when the user stops scrolling, then the custom CTA/popup is displayed.
This real-time response strategy generates new marketing moments throughout a customer’s experience – encouraging them to interact with content they find interesting. Precise Impression provides a solution to fill gaps in other platforms. It cross verifies user behavior with aggregated user trends, and leverages scroll behavior to react to a user in real-time.
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